I worked with BuddyHub on a range of digital and print projects, creating materials for use across both web and physical marketing.
This included leaflet and poster designs, with each piece carefully following the established brand guidelines to ensure a consistent and recognisable visual identity.
For the website, I designed a multi-page WordPress theme, creating the layouts, UI and visual elements across the site with a focus on making the experience clear, approachable and engaging. I worked closely with key stakeholders and the development team throughout the project, collaborating on ideas and ensuring the designs could be effectively translated into the final build.
I also designed a series of custom vector illustrations for use across both print and digital materials. These included the distinctive ‘Buddy’ characters shown in a variety of settings and scenarios, helping to bring the brand to life and create a friendly, consistent visual language across different applications.
