I previously worked in-house as a Digital Designer at Whirlpool UK Appliances, creating websites and digital assets for Whirlpool and its brands Hotpoint, KitchenAid and Indesit.
My work covered responsive design for both product and concept websites along with UI design, navigation and user experience, ensuring digital experiences were engaging, intuitive and consistent across devices.
I also developed a number of brand store layouts for leading retailers including Argos, Currys and John Lewis, ensuring each space reflected the unique identity of the brand while providing a seamless shopping experience.
Whilst there, I contributed to several high-profile campaigns, including the all-brand Register Your Appliance initiative, which became the most viewed page on the Hotpoint website that year. I also worked on a campaign for National Quiet Day, designing an infographic that gained national attention and was even discussed on BBC Radio 1’s Scott Mills Show.
